This isn't the end of my break. But I saw something that I feel I need to write about. I know this probably won't appeal to a lot of people out there, but it's something I feel strongly about. So here it is.
The Savile Row bespoke suit is an institute in tailoring. Forget designer labels, the Savile Row bespoke suit is the absolute height of mens clothing. A suit from here will go for £3000 and up. It takes 50 man-hours of skilled craftwork to create one of these suits. As well as being the best possible looking suit available, it is also the best quality suit available. It is a case where you most definitely get what you pay for.
Savile Row is a shopping street in Central London's Mayfair. A Savile Row bespoke suit is traditionally made entirely in Savile Row and a some of the surrounding streets. But there are now firms entering Savile Row, and not only illegitimately calling their suits Savile Row bespoke suits, but also selling them for a great deal cheaper.
Now, you may be asking how they can illegitimately call their suit Savile Row bespoke, when they are located in Savile Row? (I would like to point out here I'm using the usage of illegitimate as 'not in accordance with accepted standards', rather than it being illegal.) The suits these firms are selling are being made mostly outside of Savile Row. They are not truly bespoke, but are rather made-to-measure.
Made-to-measure is where a store will take a customer's measurements. A base pattern which is closest to the customers measurements will be chosen, then altered to match them. A made-to-measure garment will be partially machine and partially hand sewn.
A true bespoke garment, however, will be sewn entirely by hand, and will be made from a pattern created from scratch based on a customers measurements. A bespoke garment will be entirely unique, and entirely customised to the customer. It also involves fittings during the construction of the garment, to ensure a correct fit.
The problem with these new firms calling their suits 'Savile Row bespoke', is that they draw upon the esteem of a true Savile Row bespoke suit, without being one. It is comparable to a white sparkling wine being called champagne when it does not come from the Champagne region of France. They also cause potential customers to question why they should buy the £3000 suit when they can get an also bespoke suit for a fraction of that price.
To me, this is unfair business practice and unfair competition by means of misrepresentation.
Okay, thanks for putting up with my little rant. Oh, and the song title is my favourite from Imogen Heap's latest album Ellipse.
Laters,
Joshua.